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Content Marketing: 5 Dynamic Ways to Connect With Clients via LinkedIn 23 Aug 2013 | 05:00 pm
As you’re reaching out to find your audience, go beyond Facebook and Twitter — don’t neglect LinkedIn content marketing. It’s true, LinkedIn lends itself most easily to the B2B marketer, but B2C comp...
The Key to Drawing Customers With Your Content? Establish Yourself as the Expert 21 Aug 2013 | 05:00 pm
Sharing your industry knowledge and distinctive point of view is the basis for drawing customers with content — and vetting your expert credentials. Let your content bring customers to you, rather t....
Telling Your Company Story: Like a Compelling Movie, It Needs a Theme 13 Aug 2013 | 05:00 pm
Is yours a family business? Do you have historical information or a mission statement on your “about us” page? Perfect, now take it further. Many small businesses have a great company story, but they ...
A Call to Action That Gets Your Audience Moving 9 Aug 2013 | 05:00 pm
When writing blog posts or other content or sharing and curating, have clearly in mind who you’re writing to and what you want them to do — the CTA. This way, you’ll write content that’s needed, as w...
Your Content Marketing Strategy: Is It Stuck While Your Small Business Is Gaining Speed? 7 Aug 2013 | 05:00 pm
The concept of reinvention gets a lot of press these days with regard to the individual, but not so often in business. Rather than make a big shift, many companies just go out of business. Fortunatel...
Content Creation: Capitalizing on Your Reader Comments 2 Aug 2013 | 06:00 pm
Creating new content daily or weekly for your website can be a challenge. It pays to use some tried-and-true strategies to make fresh content creation easier, like mining your blog comments. Comments...
Developing Online Content That Maximizes SEO 31 Jul 2013 | 05:00 pm
In order to be “findable” online, your website and online content SEO must include the right keywords. You also need to create sharable content so that those who’ve found your site will spread the wor...
Your Email Subject Lines: Are They Inviting Your Customers to Hit the Delete Button? 25 Jul 2013 | 05:00 pm
Are your email subject lines working for you or against you? If your email doesn’t get opened, that’s bad. If the receiver chooses to delete it, that’s worse. Still worse, if your email causes an uns...
Your Social Media Presence: How Much Time Are Your Customers Spending With You? 23 Jul 2013 | 05:00 pm
There’s never enough time to spend marketing your company and establishing a social media presence on multiple, ever-emerging networks, especially for small business owners. The key is making the mos...
Powering up Your Content With a Lean Marketing Machine 19 Jul 2013 | 05:00 pm
If there’s something all small business owners understand, it’s lean. Entrepreneurs often run their business on a shoestring for years with just a few key employees and no dedicated marketing staff or...
