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Infographic: Breaking Down The Local Stack 27 Aug 2013 | 04:00 pm
The local marketplace is under renovation: Out with the yellow pages books that cluttered our homes and out with the cash registers. Goodbye punch cards. In their place: location-enabled smartphones, ...
In Local Sales Effort, Foursquare Looks to Strike a Balance 27 Aug 2013 | 03:59 pm
There’s an oft-repeated phrase passed around in local media and yellow pages circles that local advertising “isn’t bought, it’s sold.” Feet on street, personal relationships, handshaking — that’s what...
Grasping for a New Way Forward at Local Media Conferences 27 Aug 2013 | 03:08 pm
Over the past few months, I have attended a number of association conferences devoted to local media, including those of the Alliance for Community Media, the National Federation of Community Broadcas...
BlockAvenue Pivots From Utility to Media, Becomes CO Everywhere 27 Aug 2013 | 01:00 pm
Finding a plumber, ordering a pizza, picking a good Mexican place to try for dinner: these are all problems that local technology firms have solved over the past few years. And companies like Angie’s ...
Street Fight Daily: Yelp-Google Rivalry Heats Up, A Hard Sell Gone South 27 Aug 2013 | 12:00 pm
A roundup of today’s big stories in hyperlocal content, commerce, and technology Google’s Local Business Is “Really Struggling,” in “Constant Chaos,” Yelp CEO Tells Charlie Rose (AllThingsD) During ...
What’s Apple’s Mapping Shopping Spree Really About? 26 Aug 2013 | 04:00 pm
Apple’s mapping-related acquisitions keep rolling along. Last week it was revealed that the company snapped up Embark, my favorite app for navigating NYC Subways. Lots of speculation has been swirling...
6 Tools for Targeting Brand Influencer Look-Alikes 26 Aug 2013 | 03:55 pm
The type of word-of-mouth marketing that once took place inside coffee shops and around water coolers has moved online, as “brand influencers” — social media users with a significant reach — play an i...
Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal 26 Aug 2013 | 12:46 pm
A roundup of today’s big stories in hyperlocal content, commerce, and technology Facebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card (TechCrunch) Fac...
Why Your Consumer-Oriented Hyperlocal Startup Is Going to Fail 23 Aug 2013 | 04:00 pm
So you’ve recently built an amazing app that’s going to change peoples’ lives. It will be something they could have never lived without. When you first thought of the idea, you had the eureka moment ...
DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs 23 Aug 2013 | 03:59 pm
Until recently, you could think of DataSphere as local-media-as-a-service (LMaaS?). In addition to helping mostly-TV stations, including big legacy media names like Gannett, manage and promote editori...
