YouTube Marketing 15 Aug 2013 | 07:00 pm

YouTube is an incredibly powerful marketing tool. Most people don’t know it, but YouTube is the #2 most used search engine in the world (second only to Google). That means more people search for vide...

An Interview with our Newest Advisory Board Member 25 Jul 2013 | 10:58 pm

We are so happy to announce that Rafael Sulit, is our newest Advisory Board member! Rafael is currently the lead of US brand marketing for National Grid and is responsible for bringing to life the com...

The Language of Explanation 12 Jul 2013 | 11:00 pm

There’s a certain guide we always follow when creating the dialogue for our videos. It’s something we stress as being a major part of our process and one of the key reasons why our videos are so succe...

5 Ways Explainer Video Production Increases Awareness and Sales 28 Jun 2013 | 12:23 am

Explainer videos are one marketing move that helps you to stand out from the crowd of competitors. Explainer video production can happen in three different ways—do-it-yourself (DIY), outsource it to i...

TweetUp Simplified 15 Jun 2013 | 12:00 am

How Does the Brain Build Memories? 14 Jun 2013 | 12:00 am

An explainer video can be powerful only if it is memorable. It can be the key to capturing the imagination of potential customers and driving conversions as long as it tells your story or explains you...

The Visual, the Verbal, & the Video 30 May 2013 | 10:50 pm

You’ve read all the reports in the media about how effective video is for converting visitors into customers. For example: Retail site visitors who view video stay two minutes longer on average and ar...

Dynadmic – Johns a Marketer 17 May 2013 | 11:45 pm

60 Seconds : Dollars and Senses 16 May 2013 | 10:13 pm

Why is video the best way to tell a story? Video is the optimal form of communicating information because when you stimulate the auditory and visual senses at the same time, a viewer’s retention rate ...

Juice – Nectar by Switch Video 3 May 2013 | 11:54 pm