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Facebook Announces The Adoption of #Hashtags, Taking Important Step Towards Acting as a Real-Time Network 10 Jul 2013 | 09:01 pm
It is true. Facebook has officially adopted the hashtag. First used in 2007, the hashtag is a way to organize streams of conversation by making items searchable. Made popular by Twitter, the hashtag ...
What Facebook #Hashtags Mean For Marketers 3 Jul 2013 | 12:06 am
Recently announced, Facebook has adopted the #hashtag, a social network functionality and form of metadata most widely associated with Twitter. With Facebook’s anticipated adoption of hashtags, new op...
People ‘Fan’ Brands Because They Actually Like Them 2 Jul 2013 | 08:57 pm
Have you ever wondered why your friends Like specific brands on Facebook? It’s because they actually like those brands — less so because of coupons, giveaways or other enticing offers. According to ...
Half Of People Who Like Brands On Facebook Do So Simply Out Of Loyalty 2 Jul 2013 | 06:06 pm
Facebook Fans Like Big Brands Out Of Loyalty And For Deals (Syncapse) 49% of Americans who like big brands on Facebook say they do so simply to support those brands that they like, whereas 42% do so t...
78% of a Brand’s Facebook Fans Are Already Customers [Study] 2 Jul 2013 | 05:34 pm
Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. The research found 78 percent of a brand’s Faceboo...
The Top 10 Reasons People ‘Like’ Brands on Facebook [Report] 28 Jun 2013 | 06:55 pm
Facebook users are just as selective about connecting with brands as they are with their friends. In its “The Value of a Facebook Fan 2013” report, New York-based social marketing company Syncapse re...
78% of a Brand’s Facebook Fans Are Already Customers [Study] 28 Jun 2013 | 06:30 pm
Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. The research found 78 percent of a brand’s Faceboo...
Why Your Friends Go Around ‘Liking’ Brands On Facebook 28 Jun 2013 | 06:06 pm
To many, "liking" a brand on Facebook seems even more disagreeable than befriending a former coworker with a cat obsession. It means opting in for more advertising, cluttering up an already-cluttered ...
Why Do Consumers Become Facebook Fans? Study Says It Depends On The Brand 27 Jun 2013 | 02:42 pm
Consumers may be a bit more sophisticated than the conventional wisdom would lead us to believe. According to a new study from Syncapse, there’s not a single dominant reason that consumers choose to ...
STUDY: Facebook Users Like Brands’ Pages Because They Actually Like The Brands 27 Jun 2013 | 02:33 pm
Social performance management platform Syncapse released a study on why Facebook users like brands’ pages, and the most common reason, at 49 percent, is that they actually liked those brands in real l...
