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Estimating Wrong and Estimating the Wrong Metric iterativepath.wordpress.com 14 Aug 2013 | 06:48 pm
In business, large enterprise or startup, we make many estimates in our roles. Be it market size, addressable market, penetration, market share growth, effect of a marketing campaign etc. In the abse...
Old school sales vs. marketing, toasters made from scratch, and math. killianbranding.com 20 Aug 2013 | 10:07 pm
Sales vs. marketing? Special attention to the “versus” part today. We talk to companies of all sizes and categories, often sorting them into sales-driven, outbound-marketing-driven, inbound-marketing...
Old school sales vs. marketing, toasters made from scratch, and math. killianadvertising.com 20 Aug 2013 | 10:07 pm
Sales vs. marketing? Special attention to the “versus” part today. We talk to companies of all sizes and categories, often sorting them into sales-driven, outbound-marketing-driven, inbound-marketing...
