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reachforce.com – ReachForce | Marketing Data Quality Management | Data Cleansing

Post show emails: You Were Tested, Here Are the Results 25 Apr 2013 | 02:15 am

Hi Fellow Marketer, A big deal for us at ReachForce is to improve the nurture email conversation, to never send pointless, cheesy emails, among other things.  As marketers, we all get far too many of...

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management 16 Apr 2013 | 08:03 am

I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” The folks in attendance were serious about their craft, and t...

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