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Author Branding, Platforms and Taglines ... Oh My! 26 Aug 2013 | 05:00 pm
Crystal Collier inspired this post. This was her comment to my last one regarding what a tagline is: "It's true--author branding is all about the tagline, eh?" Brilliant, Crystal, just brilliant! So,...
First, what is a tagline? 19 Aug 2013 | 05:00 pm
In the words of Elizabeth Mueller a tagline is a catchy phrase that sums up what a certain product (person, place or thing you are promoting) is. Here are several examples to help give you an idea: G...
