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– Enth Degree | Specialising in Value Management
Media Agnostic Planning… Does it still exist? 20 May 2013 | 12:11 pm
A few years back, “media agnostic” was a cliché that was vogue for those companies trying to differentiate their Media Agency from a competitive set evaluated on their ability to deliver “the most com...
Are you getting the most out of your agency remuneration structure? 23 Apr 2013 | 12:49 pm
The most common and complex frustration of a client in the area of marketing value management is finding a relevant remuneration structure for agencies that can work for both the client and the agency...
