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– Direct Marketing News
How Email Marketing Is Like Dating 27 Aug 2013 | 04:00 pm
Personalize your email so that it's relevant to each individual customer and maybe you'll have the beginning of a beautiful relationship.
Behind IBM's Digital Data Standard 27 Aug 2013 | 01:22 am
IBM, W3C, and others make a concerted effort to standardize customer data collection across multiple platforms.
