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Why Empathy is The Key to Engagement 19 Aug 2013 | 03:13 pm
You are in the people business. Your title may say that you are in sales, advertising, public relations or marketing, but all of these disciplines rely on the professional’s ability to engage wit...
Google Targets Link Schemes: What does it mean for your next press release? 15 Aug 2013 | 07:59 pm
In case you missed it, Google announced a revision to its definition of Link Schemes, which they use to refer to “Any links intended to manipulate PageRank or a site's ranking in Google search results...
