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2013 Digital Trends Infographic 1 Apr 2013 | 12:00 am

Discussing digital trends today, I stumbled across this infographic on 2013 trends. Content marketing Social engagement Conversion rate optimisation Targeting and personalisation Mobile optimisation W...

2012 Digital campaign case studies 24 Mar 2013 | 09:28 pm

A collection of digital case studies which highlights how brands have been venturing in the space during 2012. Brands showcased in the case studies include McDonalds, Mercedes Invisible car, Red Bull ...

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Social Media Measurement Framework [InfoGraphic] mediaredefined.com 9 Jan 2013 | 01:13 pm

We use to get so many mails & offline conversations regarding the big question of measuring the ROI of Social Media. With the help of this post we are going to publish the social media measurement fra...

Social Media Fact’s & Statistics – Infographic mediaredefined.com 15 Jan 2013 | 07:03 pm

Few days ago we have published an infohraphic on Social Media Measurement Framework, where we talk about various ways to track & measure the ROI from Social Media. Today we are publishing a new infogr...

Social Media Measurement Framework intersectionconsulting.com 29 May 2012 | 12:26 pm

Originally posted on Social Media Explorer As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and e...

New Framework for Social Media Measurement – Update & Debate metricsman.wordpress.com 21 Jun 2013 | 08:06 pm

The complete presentation, including speaker notes, I gave at the AMEC Summit in Madrid on June 7 introducing the AMEC Social Media Valid Framework is now available for download here. Please visit and...

The 4 Ms of social media: monitoring, measurement, management & metrics niallcook.com 26 Nov 2011 | 01:06 am

Here’s a framework for marketers confused about the differences between the plethora social media ‘solutions’ out there, just published on my work blog. Solution What they do Who needs it Who prov...

IAB and LBi research reveals that 45% of UK organisations have not adapted their business strategies to become more social bigmouthmedia.fr 29 Oct 2012 | 10:05 pm

Study also shows that 27% of employees don’t know how their social media success is measured Research released today by the Internet Advertising Bureau (IAB) and global marketing and technology..

A New Framework for Social Media Metrics and Measurement metricsman.wordpress.com 12 Jun 2013 | 08:20 pm

Last week in Madrid, AMEC (International Association for the Measurement and Evaluation of Communications) held their 5th European Summit on Measurement. This one was entitled, Unlocking Business Perf...

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