Most managing cross channel marketing related news are at:
Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation 7 Apr 2012 | 01:50 am
A few weeks ago, I published a series of blog posts that ask the question, “Why don’t marketing leaders manage ‘demand’ as an operational process.” I noted the core challenge for many B2B marketing l...
Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads 28 Mar 2012 | 05:22 am
My latest column on DemandGen Report, “Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads,” appeared today. It opens: We’re at a crossroads in modern B2B demand generation. Fif...
More managing cross channel marketing related news:
Scott’s Power Equipment imagerymarketinggroup.com 19 Aug 2011 | 08:00 am
Imagery pumped up Scott’s presence from logo to website, and even a caricature of Scott himself in the build of a strong overall brand. A cross channel marketing strategy that included targeted direct...
comScore: shift from web-based to mobile e-mail shows need of cross-channel marketing conversionmarketingforum.com 26 Jan 2011 | 02:38 am
Traffic to web-based e-mail services has dropped in the past year, down 6% from 153 million in November 2010 compared to a year ago, while people accessing e-mail on mobile devices has risen 36% to 70...
Will You Benefit From Cross Channel Marketing? nickfsanders.com 9 Dec 2011 | 05:55 am
With the ability to market to current customers and targeted prospects by means of Cross Channel Mojo will make doing business more straight forward and those that remain in innovation will likely be ...
De basis principes van Cross Channel Marketing markettouch.nl 4 Oct 2012 | 04:46 pm
Cross-channel marketing inschakelen als tool is vaak lastig. Om een succesvolle campagne te kunnen voeren is het aan te raden een aantal basis principes niet uit het oog te verliezen. De basis princi...
Implementing a cross-channel marketing program- Development Finance Partners marketingangels.com.au 22 Apr 2013 | 09:37 am
The Challenge Development Finance Partners (DFP) first worked with Marketing Angels at the start up phase of their business to develop their brand strategy and market positioning. Having had some exce...
Die digitale Zukunft des Einzelhandels marketing-blog.biz 26 Jun 2013 | 06:23 pm
ExactTarget hat in einer Infografik die wichtigsten Consumer-Trends im Bereich E-Commerce zusammengefasst: „A Look at the Digital Future of Global Retail“ Lesen Sie auch: Cross-Channel-Marketing: Kun...
Responsys unterstützt internetstores bei erfolgreichem Cross-Channel-Marketing – Shop-Verbund wählt Responsys für die Umsetzung dynamischer und person... postbranche.de 26 Aug 2013 | 08:21 pm
Das Multi-Shop E-Commerce Unternehmen internetstores setzt auf Responsys, einen führenden Anbieter von Marketing-Software und Dienstleister für Cloud-Marketing, für den Aufbau einer dynamischen und pe...
Lateral Group demonstrates ‘MarketPower for Retail’ tool at mediaPro, Stand E60 datalateral.com 31 Oct 2011 | 11:37 pm
Lateral Group, the multi-channel marketing service provider, will be running hands-on demonstrations of its unique, advanced marketing resource management tool ‘MarketPower for Retail’, at this year’s...
IBM Named a Leader in Cross-Channel Campaign Management by Independent Research Firm blog.unica.com 7 Feb 2012 | 11:28 am
IBM Named a Leader in Cross-Channel Campaign Management by Independent Research Firm IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012. The report ...
IBM Named a Leader in Cross-Channel Campaign Management by Independent Research Firm blog.coremetrics.com 7 Feb 2012 | 09:36 am
IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012. The report states that “IBM’s acquisition of both Unica and Coremetrics was a clear signal to many...
