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Say goodbye to and hello to Sarah’s Faves 23 Dec 2011 | 07:35 am

I wanted to share my new blogging adventure with you. Quick background… For the past four years I blogged about PR and social media here at, yet found myself talking so much more abou...

What bloggers, brands and PR pros need to know about FTC guidelines for online endorsements 19 Jul 2011 | 02:56 am

FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers View more presentations from PRsarahevans

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Czar Chad 18 Nov 2011 | 10:18 am

Shout out to Chad Waite from AvantLink for this great interview at Blogworld Expo 2011 a couple of weeks ago! When it comes to explaining some of the complexities of what we do in common terms, Chad i...

Are you missing out on Google Plus? 10 Nov 2011 | 12:25 pm

I was at Blogworld in Los Angeles last week and a lot of the conversation circled around Google+. Chris Brogan gave a keynote speech and has already written a soon-to-be-published book about it. Keyno...

Tweets from BlogWorld 2011 5 Nov 2011 | 02:16 am

If you wanted to come to Blog World but couldn't, don't worry. I'm tweeting my notes! Follow me on Twitter for live tweetables from all the session's I'm attending!

Ashraf Khan 16 May 2012 | 08:54 am

Business Consultant with more than 10 years experience with companies like Hewlett Packard (HP), Nestle & PepsiCo and specialized in Business Planning, Business Modeling, more

La Campaña de La Bordó en PepsiCo 27 Apr 2012 | 05:56 pm

Más afiches y la histórica proyección en el tinglado de los vestuarios!

Mountain Dew Reduces The Sperm Count? 25 Mar 2012 | 06:02 am

Mountain dew is a carbonated soft drink which is owned by PepsiCo. Its formula was originally developed by two Tennessee bottlers, Barney and Ally Hartman in 1940s. These rumours were also faced by Me...

Why I Should Win John Chow’s BlogWorld Contest 12 Sep 2009 | 01:21 pm

In my post “Why Bonnie should win…” I told the tale of Bonnie and I attending Blog World Expo last year for the first time.  We attended seminars and the exhibits throughout the conference.  We didn’t...

Why Bonnie should win John Chow’s BlogWorld Contest 12 Sep 2009 | 03:49 am

Last year, Bonnie and I went to our first BlogWorld Expo and our first New Media conference of any kind.  We were looking for a new type of business – something that would excite our ever-curious mind...

BlogWorld Expo 2009 1 Aug 2009 | 07:53 am

Here we are getting ready to head off to another BlogWorld Expo Conference in Las Vegas.  This will be the second year for Bonnie Sainsbury of New Media Rules at and myself. Our...

Bowling Industry Inks Deal for 100 Natural Lipton Iced Tea to Be the Official Thirst Quencher of Bowling s U.S. Women s Open 15 Mar 2012 | 05:00 pm

ARLINGTON Texas March 15 2012 PRNewswire -- The Bowling Proprietors Association of America BPAA the bowling industry s premier trade organization announced it has formed a partnership with PepsiCo and...

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