Most saas go to market strategy related news are at:
SaaS Sales Funnel: Stop Optimizing for the Wrong Customers 9 Aug 2013 | 01:59 am
“OMG… That’s not who’s signing up for my app!” exclaimed the owner of a SaaS company after we discovered who his ideal customers are and that he’s been optimizing his Sales Funnel for the wrong custom...
SaaS Freemium Customer Acquisition Costs 26 Jul 2013 | 06:16 am
I got an email the other day asking about Freemium Customer Acquisition Costs (CAC) and whether or not to include the cost of supporting and marketing to free users in the cost of acquiring paying cus...
More saas go to market strategy related news:
The Sales and Marketing Tips Handbook gtms-inc.com 30 May 2012 | 08:00 am
Go-To-Market Strategies publishes a weekly eNewsletter to help our subscribers integrate the magic of marketing with the science of sales. The Sales & Marketing Tips Handbook is a compilation of many ...
Speaking the Language ressivenetworks.com 27 Aug 2011 | 01:09 am
How do you talk about your products and services? The language you use to describe your products and services is a crucial but often overlooked aspect of your go-to-market strategy. The temptation is...
Go for passionate users, not a large sales force wmediaventures.com 26 Apr 2012 | 09:32 am
One of the key questions for every start-up in the B2B space is the go-to-market strategy and the natural initial focus is always on creating a scalable sales and marketing process. How do I create qu...
Sales Plan Examples salesstar.org 8 Mar 2012 | 06:14 am
Creating an effective Sales Plan requires a lot of planning and a firm understanding of the market strategy for the product that you are selling. Depending on your go to market strategy there are a ...
SAAS: the new marketing strategy octablogs.com 11 Jun 2010 | 08:35 pm
SAAS or the online delivery of software has been a long-standing dream for some vendors and CIOs.The concept is attractive as instead of buying a software license for an application such as enterprise...
When Your Market Says to Pivot brandimpact.wordpress.com 14 Mar 2013 | 08:36 pm
I’m all for a well-thought-out go-to-market strategy. But I’ve often advised consultants and other small businesses to leave your directional map at about 80% – and let the market inform you about the...
Ruminations on Oracle, Microsoft, Salesforce and Those Deals estebankolsky.com 28 Jun 2013 | 07:43 pm
I wish I could get a penny for each time I was asked in the last week or so what I thought of Oracle’s new GTM (go-to-market) strategy. I have said this many times but I finally have some time, 30 mi...
Office hours with Wilson Chandra innospring.net 1 Aug 2013 | 11:42 pm
Tweet On July 13st, Innospring invited Wilson Chandra, CEO of TransAccel, to present on go-to market strategies for a few resident companies. After working for several companies such as Mobax Net...
Dell Takes Desktop As A Service to Channel Partners mspmentor.net 26 Aug 2013 | 08:05 pm
Dell (DELL) at VMware (VMW) VMworld 2013 has announced plans to include the channel in its desktop-as-a-service (DaaS) go-to-market strategy with two options for channel partners – a straight resale/a...
Marketing Assistant/ Officer empleo.universia.es 27 Aug 2013 | 04:21 pm
-Consistently work to elevate image throughout marketing channels and collaborate with marketing team. -Contribute to seasonal go-to-market strategy and creative content. -Database upkeep, running the...
