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thebrandbuilder.wordpress.com – The BrandBuilder Blog

Back by popular demand: less filler, more meat. 23 May 2013 | 11:02 pm

Why I stopped blogging: My last post here is dated February 25th. I wish I could say that was the last time I was genuinely interested enough to write and share something pertinent with you guys about...

7 social business lessons from the fashion industry 25 Feb 2013 | 07:50 pm

My post today is over on the Tickr blog and quickly explains how fashion labels are using social media to earn attention, create relevance and drive sales. Or you can just look at the above infographi...

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How To: Tracking Social Media ROI while Promoting Events socialmobilemarketingpros.com 3 Aug 2011 | 08:32 am

Tracking your social media ROI is crucial to determine the success of your efforts. Using Google Analytics Tool URL Builder, Goo.gl (Google’s short-link service), and your social media management plat...

What GM Teaches Us About Social Media ROI marketingroiordie.com 25 Jul 2011 | 05:50 pm

General Motors recently announced that they figured out how to track social media ROI.  Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, amo...

How Social Can Drive Deeper Value For Brands napkinlabs.com 9 Jan 2013 | 12:33 am

Marketing teams are beginning to exhale as they crack the code to measuring social media ROI. However, they’re beginning to discover it’s not the return they want to write to the CEO about. Is the val...

7 Tips For Big Marketers To Increase Social-Media Marketing ROI seoebooklab.blogspot.com 22 Apr 2012 | 04:43 am

This article is by V. Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair Professor of Marketing and executive director at the Center for Excellence in Brand & Customer Management, and director ...

Techlightenment launches new tool to help brands better attribute ROI to social campaigns techlightenment.com 27 Jun 2011 | 09:18 pm

‘Social Attribution System’ sheds new light on value of social campaigns London – June 27, 2011 – Techlightenment, an Experian company that develops social media technology to help brands understand,...

Main Home Page communitystrategist.net 9 Nov 2008 | 07:59 am

My Writing on Community Manager Role Job Description Measurement & ROI Salary Information Engaging Evangelists Job Seeking Twitter Personal Branding Social Media Tools Working Remotely Books...

Social media is losing the war on ROI. georgewiscombe.com 21 Apr 2012 | 11:11 pm

Last year, in the US alone, brands spent upwards of $3BN on social. Sure, there’s a long tail value in building your brand on social & nurturing your community but this is not sustainable. It’s unreal...

Track this Trending Brand Builder: Using Tumblr for your Business ebizinsider.com 29 Jun 2013 | 12:22 am

Just another kid’s social media site or a robust blogging platform? Tumblr is pegged as the can’t miss social brand of the year. Now in its fifth year, Tumblr has 55% year over year growth and was giv...

Track this Trending Brand Builder: Using Tumblr for your Business blog.solidcactus.com 29 Jun 2013 | 12:22 am

Just another kid’s social media site or a robust blogging platform? Tumblr is pegged as the can’t miss social brand of the year. Now in its fifth year, Tumblr has 55% year over year growth and was giv...

Track this Trending Brand Builder: Using Tumblr for your Business semblog.solidcactus.com 29 Jun 2013 | 12:22 am

Just another kid’s social media site or a robust blogging platform? Tumblr is pegged as the can’t miss social brand of the year. Now in its fifth year, Tumblr has 55% year over year growth and was giv...

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