Most touch points in terms of social media related news are at:

beyondsocialmediamarketing.com – Beyond Social Media Marketing - Beyond Social Media Marketing

New B2B Buyer… Requires B2B Digital Marketing Strategy 20 May 2013 | 11:53 pm

What are the challenges facing the B2B marketers? 2012 B2B Buyer Behavior Survey suggests: “The fact that buyers are increasingly dissatisfied with the engagement process is one of the most eye open...

A Brand Called “Me” 23 Apr 2013 | 12:12 am

Everyone who has watched TV or read a magazine or a newspaper has experienced many brands. But how do you really get an understanding of the elements that create a brand? We know that the brand is va...

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Is Social Media Mature? blogsimplified.com 30 Sep 2009 | 03:59 pm

Web 2.0 is 5 years old. It’s so old that Tim O’Reilly, the one who coined the term Web 2.0 in the first place, has renamed it “Web Squared” for his summit in October. Here is a great point-counterpoi...

Is Social Media Mature? blogsimplified.com 30 Sep 2009 | 11:59 am

Web 2.0 is 5 years old. It’s so old that Tim O’Reilly, the one who coined the term Web 2.0 in the first place, has renamed it “Web Squared” for his summit in October. Here is a great point-counterpoin...

What Should I Say In My Facebook Posts? lighthouseim.com 14 Apr 2013 | 08:11 am

Facebook posts are going to be your key to long term success when you are working on your social media marketing. The problem is that too often, people leave their posts direct and to the point. This ...

Social Media Etiquette thelotuspad.com 9 Oct 2012 | 08:34 am

I recently had a client ask me if I had some tips or a good resource to point her to in terms of etiquette for social media. My first reflex was to share an analogy that someone shared with me a long...

Do You Have a Long-Term Social Media Plan? roostermoon.com 29 Apr 2011 | 08:31 pm

Here is a great social media tactics article I found on Mashable. Brian Soliz gives “best practices” for integrating social media into your business marketing plan. He makes some very valid points: Y...

The Marketer’s Challenge: Re-aligning Your Organization around Today’s Customer Decision Journey marketing-has-changed.com 11 Jul 2013 | 08:16 pm

The reality that the decision journey of digitally enabled, socially connected customer spans paid, owned and earned touch-points isn’t new.  But the convergence of these media types into a seamless c...

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