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New year, new round of diet programs... (Advertising Age / TechNews AM) 12 Jan 2009 | 11:01 am
NEW YORK (AdAge.com) -- Players in the $60 billion U.S. weight-loss industry are doing all they can to insure that people will continue spending money to shed pounds with new ad campaigns and product ...
New-product pipeline clogged... (Advertising Age / TechNews AM) 12 Jan 2009 | 11:01 am
BATAVIA, Ohio (AdAge.com) -- Consumers are as receptive to new products during recessions as they are in good times, Procter & Gamble's Chairman-CEO A.G. Lafley told investors last month, citing ...