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Into the Jaws of the Lion – Pendulum April 2012 1 May 2012 | 03:53 am
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One Million And Counting wizardofads.com 22 Aug 2013 | 01:01 am
A Monday Morning Memo from The Wizard of Ads According to Stillerman, Jones, and Co., we recently added the one millionth retail store in America. That’s nearly one retail store for every two hundred...
One Big Assumption wizardofads.com 22 Aug 2013 | 12:59 am
A Monday Morning Memo from The Wizard of Ads Advertisers assume that people comprehend their ads. Most often, they do not. The volume of advertising which gushes toward the customer’s mind is like a ...
Not So Stupid wizardofads.com 22 Aug 2013 | 12:54 am
A Monday Morning Memo from The Wizard of Ads “Roy, I liked your memo about the fallacies of deep discounting,” said Joe, “But the magic words of retail aren’t ‘Profit Margin.’ The magic words of reta...
Nobody’s Perfect, But We’re Working On It! wizardofads.com 22 Aug 2013 | 12:53 am
A Monday Morning Memo from The Wizard of Ads I had a prospective new client ask me a very insightful question last week. “If I retained your firm and later became unhappy with you, what would be the...
