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How NOT To Manage Your Social Media 8 May 2013 | 05:29 am

With numerous social media scandals hitting the news of late, you would assume that companies would take extra care when dealing with complaints from the public. Customer service issues and problems a...

Instagram Marketing Strategies 25 Feb 2013 | 11:51 am

In just a few short years the use of Instagram has skyrocketed, with millions of active users sharing and viewing photos through the application on a daily basis. With such a large potential audience,...

Your SEO Sucks and You Need Some Friends – Part One 15 Feb 2013 | 04:20 am

The argument of whether or not traditional SEO is dead is surely settled now given that most sites that were highly ranked using, let’s say “controversial” SEO techniques, have all experienced the neg...

Using Facebook for Business 15 Feb 2013 | 04:17 am

In the last 10 years, there’s no denying that social media has taken off and arguably even taken over the Internet. With over 1 billion users, Facebook is one of the fastest growing social media netwo...

The Social Life of SEO 15 Feb 2013 | 03:53 am

Search engines have always endeavoured to provide users with the most relevant results for the terms for which they are searching. They are continuously fine-tuning and updating the methods they use f...

SEO for Small Business : Location Based Searches 11 Feb 2013 | 11:22 am

Small businesses often find it extremely difficult to compete with big brands when it comes to search engine rankings. They are competing for their fair share of the market against much larger, well-e...

Facebook’s algorithm changes 6 Feb 2013 | 10:37 am

20 September 2012, a day when administrator of company or brand’s Facebook page probably noticed changes in the reach of your page. Like most changes to Facebook it was met with a case of caution, fea...

Building a Brand 26 Nov 2012 | 06:58 am

Juliana Davies, a self-made business expert, drops by The Defector’s Blog to talk about the growing importance of building and perfecting a good public face for even the simplest of startup ideas. Int...

Why Girls Love Social Media 1 Nov 2012 | 08:04 am

Erik Qualman made a quirky little video about why guys love social media, so Rankpop made their own on why girls love it! Both videos show us exactly how much social media and the web are integrated i...

The ‘Social Media’ Olympics 23 Jul 2012 | 07:43 am

Now only days away, the start of the 2012 Olympic Games in London is upon us. It is expected that more than a billion people will be watching the opening ceremony and millions more regularly checking ...

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