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Goodbye Blog… Hello World! 31 Jul 2011 | 08:31 am
“What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.” T. S. Eliot The Beginning When I first put up my blog in June 2008, I had n...
Who Has More Power Over Your Organization: Stakeholders or Publics? 13 May 2011 | 03:38 am
For the past few months, there have been discussions in various PR communities regarding defining public relations and it seems to be a continual challenge. If PR theorists throughout he decades have ...
Saturday Morning Reads: Celebrating Mom-Centric Marketing 8 May 2011 | 05:57 am
It’s Mother’s Day weekend! Let’s celebrate moms and how they have turned marketers upside down. As a marketer, I have been impressed with how moms have worked with companies to make their voice heard...
Your “Industry Experience Only” Requirement Is Hurting Customers, Employees and Shareholders 7 May 2011 | 05:32 am
“Industry only experience” is not a new requirement, of course, and exceptions have always been made for talented candidates. However, in a down economy, it seems industry experience becomes a highly ...
Saturday Morning Reads: What’s the Return on Investment (ROI) of Content Marketing? 1 May 2011 | 06:02 am
As content marketing becomes a continually popular strategy to connect, engage, and hopefully provide value, there is no doubt that the question of return on investment will rear its head. As you can...
