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Naming fad visualized: Did Spotify start it? 27 Jul 2013 | 12:15 am
Back in 2011 The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time he deemed the trend “disturbifying”, ident...
Ronald Johnson 12 Mar 2013 | 03:41 am
The Name Inspector has had a hard time writing this post. The reason is a sad one: his father died in January. It isn’t so much that grieving has made it impossible to work. Rather, The Name Inspector...
Fab is! 9 Jun 2012 | 02:16 am
It’s been a while since The Name Inspector did a regular old post on a great name. So you know what’s a great name? Fab, that’s what. As in Fab.com, the daily-deal site that features art prints, t-shi...
A goy’s guide to the Passover Seder 7 Apr 2012 | 10:44 am
The Name Inspector is about more than just names–he considers himself a sort of cultural ambassador. So he’s setting aside his name inspecting cap for a moment to perform a timely public service. If ...
Queasy living 14 Mar 2012 | 11:35 am
A building called Vertigo. Before the financial unpleasantness of recent years, and the attendant collapse in the housing market, developers were throwing up cheap condos all over Seattle trying to a...
Hmm, Pinteresting. 25 Feb 2012 | 08:31 am
Someone should write about the name Pinterest. Pause. Don’t you think someone should write about Pinterest? Pause. OK, it looks like The Name Inspector is going to have to do it. Pause. Sometime...
Achieve life goals and odd spellings beyond your wildest dreams! 31 Jan 2012 | 02:17 pm
The Name Inspector was amused–and appalled–to read in the New York Times about a website called Noomii. It’s a directory to help you find a life coach or business coach, and yes, it’s supposed to evok...
Microstyle in Korean! 22 Nov 2011 | 08:42 am
The Name Inspector received a mysterious package of books today from Norton, publisher of his book Microstyle: The Art of Writing Little. The paperback version already? No, too early for that. Inside ...
Seattle Interactive Conference! 7 Oct 2011 | 06:56 am
Come meet this cute, colorful little owl at the very first Seattle Interactive Conference next month! Actually, The Name Inspector isn’t sure the owl will be there. But the conference is sure to be co...
The name Kindle Fire: Hot or not? 30 Sep 2011 | 09:41 am
At first glance, Kindle Fire seems like a pretty good name. It uses a thematically coherent naming strategy, similar to the one that Apple used when it named the Macintosh, presumably inspired by the ...
