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Is Your Content Leading You Down a Path to Success? 29 Apr 2011 | 04:04 am

The core concept in The Publisher Method system is the “Publisher Paths” concept. When developing this program, we found that most content on the web (well, valuable content anyway) fits into 6 main c...

Is Your Content Valuable? 3 Apr 2011 | 01:00 am

Three Ways to Know For Sure Is it just me, or is the internet getting a bit too crowded with content? For every topic you can think of, your search is sure to return millions of pieces of content for...

What Does Gardening Have To Do With Content Marketing? 11 Mar 2011 | 05:00 am

My poor, misshapen cucumber My family and I have a summer vegetable garden. We plant tomatoes, lettuce, sweet corn, squash, cucumbers, strawberries, pumpkins and a variety of peppers. In the summer, ...

5 Ways to Re-purpose Your Content to Generate Leads 22 Feb 2011 | 07:18 pm

I’m just going to come right out with it…My wife is a sucker for good packaging. And as a marketer, I can’t help but let her know when she’s fallen victim to some clever gimmick or creative flair. But...

Business Blogging Like a Psychic Detective 7 Jan 2011 | 07:03 am

I don’t get to watch very much TV these days, with two little ones and a busy company, but when I do, my go-to shows are on the USA Network. One of my favorite shows is Psych. Character, Shawn Spencer...

Content Marketing Lessons from a Tow Truck Driver 10 Dec 2010 | 10:44 am

I don’t know about where you live, but in Kansas City, tow truck drivers seem fairly aggressive in their “customer acquisition efforts.” Drive on any highway in Kansas City and you’ll see them. Perche...

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