Tomfishburne - tomfishburne.com - Marketoonist | Tom Fishburne
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loyalty programs 26 Aug 2013 | 07:39 am
Marketers often confuse loyalty with getting consumers to carry one more plastic card in a wallet already filled with plastic loyalty cards. I experienced this cartoon a few weeks ago at an Office De...
real-time bidding 21 Aug 2013 | 09:05 pm
We’re wrapping up a 10-week marketoon series with LifeStreet Media that parodied some of absurdities of digital advertising. This marketoon focuses on the value of taking a granular approach to advert...
the future of advertising 19 Aug 2013 | 09:22 am
One of the more memorable scenes from the 2002 movie Minority Report was a dystopian view of advertising in the year 2054. The protagonist, John Anderton, walks through a mall, where retina scanners m...
open innovation 11 Aug 2013 | 09:32 pm
Businesses have increasingly realized that they can’t do innovation alone. Many have implemented open innovation programs to make it easier to bring in ideas from the outside world. As Nanako Mura fro...
customer acquisition 7 Aug 2013 | 10:42 pm
We recently launched a new marketoon series with LifeStreet Media that parodies some of the challenges and absurdities of mobile and social advertising. This marketoon focuses on the fact that not all...
marketing to millennials 4 Aug 2013 | 01:52 pm
Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different r...
lifestyle brand 29 Jul 2013 | 02:56 am
Many brands aspire to become lifestyle brands. Lifestyle brands are seen as the pinnacle of marketing. Marketers elevate these brands beyond functional attribute to higher-order benefits. Consumers ex...
online ad testing 25 Jul 2013 | 10:15 am
We recently launched a new marketoon series with LifeStreet Media that parodies some of the challenges and absurdities of mobile and social advertising. This marketoon focuses on ad testing. There ar...
brand conversations 21 Jul 2013 | 12:27 pm
Many brands are hardwired for one-way conversations. These brands work hard to limit the time actually engaging with consumers. They consider call centers as cost centers. They sometimes program the c...
online advertising 16 Jul 2013 | 10:00 pm
We recently launched a new marketoon series with LifeStreet Media that parodies some of the challenges and absurdities of mobile and social advertising. This marketoon focuses on how online advertisin...
