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What a Trade Show is Supposed to Accomplish 22 Jun 2011 | 02:26 am
What a Trade Show is Supposed to Accomplish There is a lot of back-and-forth about whether or not it is valuable for a company to attend or display at trade shows. So much, in fact, that it is helpful...
Motivating Your Trade Show Team 13 May 2011 | 06:27 am
Motivating Your Trade Show Team Trade shows are long and testing, both mentally and physically. Your people need to work together well and to exercise initiative and determination throughout the plann...
Following Up on Trade Show Leads 11 Mar 2011 | 02:09 am
Following Up on Trade Show Leads A common mistake made by trade show exhibitors, both newbies and veterans alike, is to fail to follow up on leads at the end of the show. You have got the right trade...
Booth Babes Eye Candy 15 May 2009 | 03:05 am
I can’t help myself – I know this blog is about practical hints and advice on product promotion and matters trade show but there comes a time when you just have to let your hair down and say, “To Hell...
Keeping the Costs Down! 11 Apr 2009 | 04:15 am
While there are some signs of early shoots of recovery it is still important to keep a tight rein on the costs and expenses; you are still attending and exhibiting at shows while the competition has b...
Has the Light Been Switched on at the End of the Tunnel? 15 Mar 2009 | 10:24 pm
The recession continues to claim victims and headlines but moving into Spring there are now some clear shoots showing signs of recovery. I had a turbulent time in Las Vegas with PMA 2009, the world’s ...
2009 Tradeshow Figures are Way Down! 21 Jan 2009 | 02:16 am
2009 has provided me with a very busy start so apologies for neglecting to post until now. The trade press is awash with news on dropping trade venue numbers and there are also some heavy weights movi...
Happy New Year 2009! 1 Jan 2009 | 12:35 pm
The old year is about to go out and here we have Father Time delivering 2009 as a brand new baby. The news is dire; the economy stinks, bail outs are being negotiated and pleaded for on the Hill in … ...
Happy Christmas! 25 Dec 2008 | 07:23 am
Happy Christmas to everyone, one and all! 2008 is winding down as we head for 2009 but there are still some things you can do in the interim between Christmas Day and the New Year Eve hangover, sorry,...
Display Presence: A Matter of Personal Opinion? 21 Dec 2008 | 06:48 am
The type of system you use for your trade show display will in large measure be determined by the type of product or service you are offering and to an extent, how you do business. Think about this fo...
