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Bidding Down Is Hard to Do: Accepting the 1-3 Position Might Not Be the Best Fit 13 Aug 2013 | 02:41 am
In our recent post, Six Ways to Identify Poor PPC Campaign Management, the number one item to monitor was a daily budget that exhausted itself early. Budgets that run out of money too early exist in c...
Six Ways to Identify Poor PPC Campaign Management 15 Jul 2013 | 09:45 pm
There’s no doubt that managing a PPC campaign, whether Adwords or Bing, is challenging. There are a lot of moving parts: keywords, ads, bids, budgets, ROI, account structure, and on and on. When you h...
Six Ways to Identify Poor PPC Campaign Management 15 Jul 2013 | 09:45 pm
There’s no doubt that managing a PPC campaign, whether Adwords or Bing, is challenging. There are a lot of moving parts: keywords, ads, bids, budgets, ROI, account structure, and on and on. When you h...
Where Do Conversions Come From? 23 May 2013 | 09:18 pm
Goals are one of the most under-utilized features in Google Analytics. And if you’re not using them, you’re missing out on some great insights about how people use your site and how they convert. Bec...
Where Do Conversions Come From? 23 May 2013 | 09:18 pm
Goals are one of the most under-utilized features in Google Analytics. And if you’re not using them, you’re missing out on some great insights about how people use your site and how they convert. Bec...
Paid Search for Brand Keywords: To Bid or Not To Bid? 29 Apr 2013 | 09:58 pm
Retro Diner Sign, Market Street, by put_the_needle_on_the_record We’ve long held the belief that bidding on your brand terms in paid search advertising is inadvisable for most advertisers. In order t...
Paid Search for Brand Keywords: To Bid or Not To Bid? 29 Apr 2013 | 09:58 pm
We’ve long held the belief that bidding on your brand terms in paid search advertising is inadvisable for most advertisers. In order to make your marketing dollars work hardest, we reason, why pay for...
Engagement as a Proxy for Conversion Rate 24 Sep 2012 | 01:31 am
Can engagement metrics be used as a proxy for conversion rate when optimizing advertising campaigns? When we manage advertising campaigns, whether they be in Google AdWords, Facebook or elsewhere, we...
Engagement as a Proxy for Conversion Rate 24 Sep 2012 | 01:31 am
Can engagement metrics be used as a proxy for conversion rate when optimizing advertising campaigns? When we manage advertising campaigns, whether they be in Google AdWords, Facebook or elsewhere, we ...
The Good, the Bad, and the Excellent in SEO Link Building 19 May 2012 | 04:39 am
Too many people think that good SEO is about structuring your site a certain way and flooding your page with keywords. In actuality, more than 50% of your site’s ability to rank for whatever keywords ...
