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Have publishers let competitors position their media? 15 Nov 2012 | 07:29 pm
Media buyers who buy the products publishers sell now divide the media they manage into three categories: Earned media, largely social media where organizations "earn" exposure by posting content on s...
Do your media reps ask about paid search? 26 Oct 2012 | 04:26 pm
If your sales staff sells traditional media, understanding how paid search works is a big plus. Today, about half of all online ad dollars go to search, so it is important to understand where most of ...
Nine years from now what will break the desk? 23 Oct 2012 | 07:20 pm
Nine years ago a trade magazine had so many ads it broke a trade show reception desk.
Angie, on why Angie’s List publishes a print magazine 3 Oct 2012 | 12:04 am
In a time when many marketers are scaling back print magazine marketing investment to favor digital media, here was a prominent digital content company publishing a print magazine.
