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Metrics for Smart Content Management - Metric #6- Task Completion ROI 28 Feb 2013 | 06:45 pm
This is the last post in my series on metrics for evaluating the effectiveness of web site content. Over the last five weeks I’ve presented five metrics that you can use to benchmark site performance ...
Metrics for Smart Content Management - Metric #5 - Navigation to Content Score (NCS) 21 Feb 2013 | 06:45 pm
NCS is a quick way to see if your visitors are spending too much time trying to navigate to content. The fewer pages it takes a visitor to content, or the more direct path, the better. NCS complements...
Metrics for Smart Content Management - Metric #4 - Content Distribution Index (CDI) 14 Feb 2013 | 09:04 pm
The Content Distribution Index (CDI) is another engagement measurement that you can use for benchmarking. The CDI gives you a sense whether visitors believe content is valuable and interesting enough ...
Metrics for Smart Content Management - Metric #3 - Content Engagement Score (CES) 7 Feb 2013 | 06:45 pm
In this series on metrics for assessing your site’s overall content health and content strategy, I’ve so far focused on focusing on valuable content as defined by Task Completion and Mission Critical ...
Metrics for Smart Content Management - Metric #3 - Content Engagement Score (CES) 7 Feb 2013 | 06:45 pm
In this series on metrics for assessing your site’s overall content health and content strategy, I’ve so far focused on focusing on valuable content as defined by Task Completion and Mission Critical ...
Metrics for Smart Content Management - Metric #2 - Mission Critical Content Effectiveness (MCCE) 29 Jan 2013 | 06:45 pm
Let’s return to the topic of content as being a measure of success. In my last post on Task Completion, I said that only sites that sell advertising can consider content viewing to be a goal. I admit ...
Metrics for Smart Content Management - Metric #1 - Task Completion Effectiveness (TCE) 22 Jan 2013 | 06:45 pm
Management of content proliferation is important of course, but in evaluating content effectiveness it is also important to consider the goals of the site. All too often we hear that “reading content”...
Metrics for Smarter Content Management 14 Jan 2013 | 08:54 pm
In your organization, what stakeholder group is most under-served by web analytics?
2012 Semphonic Non-Profit Analytics Challenge is On! 18 May 2012 | 01:39 am
I hope that you were able to attend last week’s webinar on Web Analytics for Non-Profits. It was a great conversational session with Emily Fisher of Oceana and Linda Shum of United Way of the Bay Area...
How Non-Profit Organizations Get Results with Web Analytics 26 Apr 2012 | 05:07 am
Non profit revenue is driven by a more complex series of channels than most for profit businesses. I’ve learned this after working with a number of non-profit organizations since establishing Semphoni...
