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The power of social influence 10 Feb 2013 | 09:34 pm
Can this much maligned term be taken off the marketer’s white board and used as a force for good? GuKU think so. For a number of years now digital marketers have understood and taken advantage of th...
Five top business Twitter tips you’ve (probably) never thought of. 15 Oct 2012 | 05:06 am
I was never too sure about Twitter. A few years back I considered it the least useful of the social networks. Not as insightful as Facebook, nor as business focussed as Linkedin. But I’ve long sinc...
A marketing marriage made in heaven? 1 Oct 2012 | 05:06 am
Marketing and sales are often cited as the perfect bedfellows, and indeed strategic alignment between the two disciplines can bring about excellent results. However, with the rise of digital marketing...
I.P. daily 16 Sep 2012 | 05:06 am
I’ve recently been asked to comment on a still fairly new development in B2B marketing. I say fairly, because IP cross referencing, as it’s known, has been around for years. However, it’s only now, ...
Five top business Twitter tips you’ve (probably) never thought of. 9 Sep 2012 | 05:13 pm
I was never too sure about Twitter. A few years back I considered it the least useful of the social networks. Not as insightful as Facebook, nor as business focussed as Linkedin. But I’ve long since c...
The Fallacy of B2B Marketing 7 Sep 2012 | 05:06 am
A look at the evolution of B2B Marketing and how it’s moving towards H2H (Human to human), with examples from IBM and Amex Open Forum. Presentation was given to the Association of B2B Agencies at Goo...
Pointing the finger 23 Aug 2012 | 05:03 am
Big brand agencies charge big brand bucks, but why are companies willing to spend seemingly outrageous amounts on agency campaigns? Regular readers will know I love a good gripe about paying large ag...
I.P. daily 10 Aug 2012 | 04:51 am
Discussion about IP cross referencing and showcase the benefits it can bring
Google drop’s their wallet 27 May 2012 | 04:51 pm
Aren’t I the lucky one, I gloatingly thought to myself, as Google announced yesterday their launch of Google Wallet. You see, I’m one of the few members of the population that carries in their pocket...
A marketing marriage made in heaven? 3 May 2012 | 07:57 am
Marketing and sales are often cited as the perfect bedfellows, and indeed strategic alignment between the two disciplines can bring about excellent results. However, with the rise of digital marketing...
