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Seeing results! 29 Oct 2012 | 05:51 pm

When I go to the gym I usually go for about two weeks then I start to see results and I stop going. What type of motivation would you suggest I need so that I can continue to go even after I start see...

Health Hoaxes, Part 2 24 Oct 2012 | 04:22 pm

In this way, the unsuspecting consumer is lured into the chain gang. Someone may vaguely remember hearing a television news report about genetically altered corn, so the e-mail-with all of its scienti...

Active Lifestyle. Part 6 16 Oct 2012 | 05:49 pm

It is not exactly clear at what stages these factors have the greatest impact. The entire relapse model appears to describe low-involvement situations, so knowing the factors that contribute to relaps...

Health Hoaxes, Part 1 16 Oct 2012 | 03:33 pm

A good friend of mine recently forwarded an e-mail to me with the rather frightening title: ‘Will We Wake Up? ASPARTAME??? A Tasty Killer?’ Most of us have heard that people with a rare sensitivity to...

Active Lifestyle. Part 5 15 Oct 2012 | 05:45 pm

Applying the theories Several of the theories presented in Chapter 6 of the Surgeon General’s Report apply to various aspects of one or more of the three frameworks just described. This section addres...

Active Lifestyle. Part 4 14 Oct 2012 | 05:40 pm

Involvement framework. The means-end chain does not explain why some people are more intensely engrossed at various stages of the behavior-adoption process than others. The involvement model aids in u...

Active Lifestyle. Part 3 13 Oct 2012 | 05:37 pm

The third similarity is that stages of adoption models, such as ALSAM, recognize that people are cognitively and emotionally processing information differently as they move from one stage to another. ...

Active Lifestyle. Part 2 12 Oct 2012 | 05:29 pm

Most professionals in the fitness industry probably have their own opinions about these questions, but part of the problem lies in the last question. Active-lifestyle marketing research and strategies...

Active Lifestyle. Part 1 11 Oct 2012 | 05:25 pm

Many health club professionals continue to use the same messages as they have for decades to promote physical activity to the public. But as the 1996 Surgeon General’s Report on Physical Activity and ...

Emotional Management, Part 2 8 Oct 2012 | 06:21 pm

The first selections illustrating these four elements will be from Christian writers…The subject of these writings was contemplation, whose end point was direct union with God. “The Cloud of Unknowing...

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