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Social media is NOT getting any easier | CRACKING THE CODE 18 Jul 2013 | 03:18 am
Discouraged by limited success at gathering a critical mass-following on their blog, Twitter accounts, and Facebook page—which featured company announcements, pics of employees at community events, an...
Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?. 13 Jul 2013 | 01:30 am
Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from time to time. Some even keep an amazing cellar. I know one lawyer that ...
“Content is where the real money will be made” ~ Bill Gates (1996) 14 Jun 2013 | 09:14 am
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES, January 3, 1996. In 2013, “content” finally appears to be THE hot tool in ...
Understanding marketing, business development and client development | Circus Style… 13 Mar 2013 | 06:10 am
What’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and consulting in...
Social Seating | A ticket to business opportunities 1 Mar 2013 | 11:06 pm
Looking for a more productive airline seat—not a quiet one where you can work, read, nap, or catch up on email, but one that puts you face-to-face with the CEO of your law firm’s most coveted prospect...
Pep talk: throwing and catching in the major leagues… 15 Feb 2013 | 02:49 am
It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around a team’s ability to throw accurately and catch the baseball. Wa...
Upgrading Your LinkedIn Account 17 Jan 2013 | 12:59 am
The LinkedIn Dream In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round of rubber chicken networking events....
Layoffs Threaten Law Firm Partners 9 Jan 2013 | 08:46 am
A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was staff, then associates, now partners? Let’s ...
Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed! 11 Dec 2012 | 11:47 pm
Last May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is charged with 2nd degree murder in the shooting of ...
Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others… 29 Nov 2012 | 02:11 am
This post offers an inside look at traditions, tips and ideas for corporate holiday gift giving for law firms, lawyers, marketers, consultants, and other professionals. Corporate Gift Giving at the Ho...
