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Moms on Mobile: Are They Way Ahead of You? 28 Aug 2012 | 07:06 pm

NOTE: This blog is moving to a new location. Read “Social Spotlight” at blogs.oracle.com/socialspotlight You may have no idea how much and how fast moms are embracing mobile. Of all the demographics t...

Social Targeting: Who Do You Think You’re Talking To? 24 Aug 2012 | 08:42 pm

NOTE: The blog is moving/has moved to a new location.  Keep reading at blogs.oracle.com/socialspotlight. Are you the kind of person that tries to sell Clay Aiken CD’s outside Warped Tour concert venue...

Social Content: Creativity + Common Sense 21 Aug 2012 | 08:20 pm

NOTE: The blog is moving to a new address.  Please bookmark https://blogs.oracle.com/socialspotlight For many brands, social content seems to be settling in as the proverbial stick in the spokes that’...

Facebook Ready to Hand Non-Fans to Brands? 17 Aug 2012 | 12:41 am

Making friends with your customers?  Creating and publishing desirable, relevant content?  Building real relationships with people via responsive social customer service?  For many brands, all that st...

Are Users Ready to Pay for Twitter to Avoid You? 10 Aug 2012 | 01:30 am

How close do you think Twitter and Facebook users are to being willing to pay to keep you away from them?  Whether it’s social or traditional media, the money has always had to come from users via sub...

7 Reasons Your Users Abandoned Twitter 6 Aug 2012 | 11:20 pm

It’s not just Twitter.  It happens on all kinds of networks, apps, sites and forums.  Users sign up, set up a profile, mess around with it for a while, and then vanish.  That’s a fair process.  We nee...

Ready to Start Your Own Facebook? 1 Aug 2012 | 01:08 am

With so many brands still taking baby steps toward participation on the existing social networks, it’s probably a safe guess not many are contemplating an even bigger move…staring their own social net...

Social Networks: the Future of Media 25 Jul 2012 | 01:17 am

When you find the place where the majority of the public goes for information, then you have found the “media.”  The future of media is not going to look like it did to your parents or grandparents.  ...

Blogwell Chicago: The Live Tweets 19 Jul 2012 | 06:00 am

Once again, Vitrue packed all its lotions in a quart-sized clear plastic bag and hit the road, this time to socialmedia.org’s Blogwell Chicago.  Why?  So we can pass along to you how some of the bigge...

Online Privacy: a Social Marketer’s Enemy? 18 Jul 2012 | 01:30 am

Are consumers willing to give up their online privacy so you can target more relevant social ads and content to them? Picture yourself sitting at home enjoying “Jeopardy” and a nice chicken potpie wh...

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