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Writing Guidelines for Your Online Communities 26 Aug 2013 | 10:43 pm

Throughout the month of August we’ve been talking about building communities. So today we’re going to talk about something that’s very important to have once people start engaging in your communities:...

Is Your Small Business Taking Advantage of Referral Marketing? 23 Aug 2013 | 07:00 pm

Do you ever wish there was an effective and efficient marketing strategy out there that could bring you new customers while at the same time building loyalty with your current ones? Poof – wish grante...

Example Site: Multi-Media Approach to Building a Community 21 Aug 2013 | 09:11 pm

Since our theme on the blog this month has been building community around your business, it seems appropriate that our Webs user example site today should be about community as well. A bit of a depart...

Marketing Your Small Business From The Inside Out 19 Aug 2013 | 09:32 pm

With the plethora of social media platforms available now, it’s possible to reach a diverse audience just about anywhere, regardless of their individual media preferences. One advantage of this is the...

The Benefits of Google+ and LinkedIn Social Media Communities for Small Business 17 Aug 2013 | 12:09 am

When it comes to creating community around your small business, there are lots of different routes to take. We’ve talked about creating community with offline efforts, in-kind donations, and rewards p...

Things They Don’t Teach In School: Organizing Your Small Business Files 14 Aug 2013 | 06:00 pm

Today’s guest post comes from Don Fornes, CEO at Software Advice. Based in Austin, Texas, Don founded Software Advice in 2005 after working as a software analyst at an investment firm and as a corpora...

In-Kind Donations: A Pathway to Authentic Promotion in Your Community 12 Aug 2013 | 06:00 pm

For today’s post in our series on creating community around your business, we’ll turn to Webs’ Head of Marketing, Rochelle, to hear about her first-hand experience with a local charitable organization...

Take Your Community-Building Marketing Efforts Offline 9 Aug 2013 | 06:00 pm

Many businesses have discovered the benefits of marketing tactics that build community, like sponsorships, in-kind donations, and rewards programs. But some organizations make offline community events...

Build Community Through Rewards That Matter To Your Audience 7 Aug 2013 | 06:58 pm

Admittedly, the marketing strategy of offering a rewards program is nothing new. But as with the success or failure of many tactics, it’s all in the execution.  You will likely get some benefit from a...

Show Your Audience How Well You Know Them 5 Aug 2013 | 08:30 pm

During the month of August, we’ll be talking about how you can help your small business succeed by creating community around your brand. One way to do this is by getting know your audience well, and c...

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