Whatjosaid - whatjosaid.com - What Jo Said
General Information:
Latest News:
How to write a highly effective mission statement 22 Aug 2013 | 02:43 pm
A performance coach helps people to help themselves get from here to where they want to be. And they show them the quickest way to do so. This means understanding that they already have all the knowle...
An e-book, a diploma in coaching and all is well 25 Jul 2013 | 02:09 pm
This week I published the first instalment of my e-book series, which marks a new direction for What Jo Said – one that will, if all goes according to current plans, see me working as both a writer an...
The Holy Grape: a poem for the inebriated 8 Jun 2013 | 06:17 pm
The following was published in City Lit’s annual anthology featuring the cream of their creating writing crop. I wrote it while enjoying a glass or two of something dry, white and chilled. And I’m ple...
How copy and poetry flow between the lines 16 May 2013 | 05:40 pm
Forgive the cliché. Or blame City Lit, the London purveyors of adult education. Between the Lines is an annual anthology of all the good stuff coming out of the institute’s creative writing courses – ...
I’m handy to have around 24 Apr 2013 | 05:51 pm
Even when I’m not writing and especially for those teams who’ve not really worked with a copywriter before. Say this is your team. You’ve heard about copywriters and know you need one, but it’s taken ...
Do you need an internal communications copywriter? 21 Feb 2013 | 11:34 am
Staff memos tend to drone on a bit, don’t they? And most of the time you barely get beyond the first line. But what if there’s something really, really important buried in the fourth line of the fifth...
Hey brands, tell us a story that isn’t boring 8 Feb 2013 | 02:45 am
And stop copying each other too. You really ought to find something different to say. And if you haven’t got anything different to say, then find a different way to say the same thing. You’re all star...
What have you done today to make yourself proud? 24 Jan 2013 | 12:56 am
I wonder if we congratulate ourselves often enough every day – even for the smallest victories won. In fact, I wonder if we even spend enough time contemplating the kind of successes we’d truly love t...
Same shit, different company 22 Jan 2013 | 01:46 am
‘We fought to have a copywriter,’ they say, ‘because everyone thinks they can write’. Oh, I see. ‘But you’ll need a really, really good understanding of the subject matter because it’s really, really ...
Cycling ad tells copywriter to get on her bike 29 Nov 2012 | 03:52 pm
Watch the advert below and then come back up here. Good, isn’t it? No words, no music, no fancy graphics, no need. It’s powerful as it is. And each time I watch it I want to get on my bike, cycle to t...
