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Message Strategy: Who, What, How, Why and More… 12 Jan 2011 | 08:09 pm
How do bloggers position an opinion of a city? I positioned Tel Aviv as a great city to live in. Read blogs to get a sense on how to bring a fresh and interesting viewpoint to interest readers. The we...
Get Fast Into Blogging: Hitch a Ride on a Cause, Trend, Community… 3 Jan 2011 | 08:09 pm
Gladwell's Tipping Point theorizes how small groups can change the way a large crowd behaves. This idea is a useful model if you are hitching a ride on a trend or even creating one of your own. ...
Is Blogging and Social Media Too Technical for Most Executives? 19 Nov 2010 | 08:19 pm
Blogging has added listening first and listening after and message improvement. / © 2010 Do most executives understand the use the advantages of blogs? (capabilities, features) How is the shift from...
Budgeting and Investment in Blogging and Social Media: New Thinking 8 Nov 2010 | 08:09 pm
What investment do you need to make to market a product with a blog and social media? Try an exercise with your favorit drink. / © 2009 In a previous article [here] I wrote about budgeting a blog wit...
Social Media, is it Gutenberg? Democracy? or Freedom? or just a fad? 27 Oct 2010 | 07:09 pm
Converse All Star Facebook page, notice the 12,696 photos contributed by fans. How would you like to have that many fans contribute to your product page? What would you tell that many fans? With all ...
Why Can’t People Adopt New Technology? Yogi Berra Was Right 25 Aug 2010 | 12:06 am
Yogi Berra's saying: ''If they don't want to come out to the ball park, nobody's going to stop 'em'' fits with the lack of WEB2.0 Use in many sectors. Yogi Berra said: “If people don’t want to come o...
Seth Godin’s Video: WEB2.0 or New Publishing Technology 12 Aug 2010 | 07:09 pm
I tried to embed this code but WordPress.COM did not present the video correctly the original video is at: http://blip.tv/play/AbvOWgI If you are not familiar with Seth Godin you are in for a treat. ...
Personal Social Media Behavior: Connect NOT Reference 6 Jun 2010 | 12:14 am
Malcolm Gladwell's Tipping Point tells the story of how messages travel in networks. His is the modern day observation of the power in people networks. His observation is more on how social messages a...
Blog in Days, Posts in Weeks, Image in Months: Faster and Faster 23 May 2010 | 07:09 pm
Screen shot of Facebook fan page analytics, in two weeks there were 3,600 new fans and hundreds of interactions / © 2010 You can establish yourself on the Internet faster than ever before. The tools ...
Blogging for Non-Technical, Slow Writers or Impulsive Thinking Professionals 1 May 2010 | 07:09 pm
Survey point marker at the Tel Aviv port. If you pay attention to details, you will notice lots of things. Bloggers and non-bloggers need to pay attention to details. / © 2010 To get your message usi...
