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The Rules of Marketing Have Changed 29 May 2011 | 12:17 pm
The Rules of Marketing Have Changed The Internet isn’t just a new marketing medium, it has completely changed the rules of marketing. Before, communication was one-way and you could only reach audien...
Article Farming and the New Google Algorithm – An Interesting Perspective… 9 May 2011 | 08:24 am
As many of you may know, Google changed its search algorithm (Panda) in February 2011. The main result of this change was to reduce the search rankings of content farms. You may know these content fa...
Who are your website personas? 20 Mar 2011 | 11:03 am
Who are your website personas? If you don’t know the answer to this question, chances are you’re not generating the leads, donations, sales or revenue on your website that you could be. So what is a ...
Do you have the “best” company with “revolutionary” products? 28 Feb 2011 | 01:06 pm
Not any more! Many long-time marketers (myself included) likely spent most of their careers crafting stories that spoke of revolutionary products that would transform industries – and leading companie...
