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Volkswagen Twitter Banner 6 Sep 2011 | 11:19 pm
VW capture the moment by aligning their brands with the Twitter messaging tool. Using Twitter in the advert creates interest and helps VW stand out from other motor manufacturers. By typing in your Tw...
Cadbury: Digital campaign generates over £3 for every pound spent 25 Aug 2011 | 04:43 pm
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector...
Ben and Jerry’s use social media to lean consumers towards positive brand stories 15 Jun 2011 | 11:14 pm
WaveMetrix analysis shows how regular social media activity can prompt consumers to discuss positive brand stories and product experiences, rather than concentrating on negative or controversial topic...
Wal-Mart on Facebook 15 Jun 2011 | 10:43 pm
Wal-mart Facebook Blunder
Vodafone on Twitter 15 Jun 2011 | 10:30 pm
Vodafone twitter blunder
Ben and Jerry’s use social media to lean consumers towards positive brand stories 15 Jun 2011 | 07:14 pm
WaveMetrix analysis shows how regular social media activity can prompt consumers to discuss positive brand stories and product experiences, rather than concentrating on negative or controversial topic...
Organic tea brand Steaz – Doubling sales through social media 12 May 2011 | 10:25 pm
Organic tea brand steaz needed to generate nation-wide awareness and drive sales at Target stores -- and quickly The brand felt that if it could get moms talking about Steaz in social media, the sales...
How Coke cracked into mobile 12 May 2011 | 09:54 pm
digital marketing successful case studies - How Coke cracked into mobile
Honda Product Manager gets caught AstroTurfing 27 Dec 2010 | 07:43 pm
Honda Social Media Disaster
Vodafone mocked by tweeters on its own website in social media blunder 21 Dec 2010 | 11:52 pm
This weekend mobile operator Vodafone launched a Twitter competition called The 12 Days of Smiles that encouraged users to include the hashtag #mademesmile within a tweet about something that made the...
