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Open rates – what about accuracy? 22 Aug 2013 | 07:00 pm
Open rates are a basic measure of email marketing success. However, there are (at least) two problems with them: accuracy and standardization. As you might know: Email opens measure how many times an ...
All-clear: Tabbed Gmail doesn’t affect (my) click rates. What about yours? 1 Aug 2013 | 01:30 pm
Did you notice some alarmism lately? Gmail introduced a new inbox, which auto-sorts emails into tabs. Marketers fear, their emails become less visible and response rates drop now that they are filed u...
How schema.org markup improves double opt-in 3 Jul 2013 | 01:12 am
Do you remember Gmail actions? Google presented them about 7 weeks ago. Actions are based on schema.org markup in emails, which allows email clients or even search engines to better understand what em...
Slides: „E-Mail von Tante Emma“ (M3 CAMPIXX 2013) 17 Jun 2013 | 12:51 pm
Am 15. und 16. Juni 2013 fand die erste M3 CAMPIXX Konferenz statt. „M3“ steht für „Marketing 3.0“. Erklärtes Ziel dieser nächsten Stufe soll sein, Menschen absolut in den Mittelpunkt zu rücken. Nicht...
Inbox overload? Increasing email volumes? Here’s the truth. 12 Jun 2013 | 06:00 pm
Users complain about inbox overload. Email marketing evangelists on the other hand pride themselves with new record heights every year. So advertisers are to “blame”, aren’t they? Well, not so fast. A...
How PayPal (really) hit the email oops gallery 11 Jun 2013 | 04:00 pm
Digital direct marketing is fast-paced. Thus, things can easily go wrong. We have seen the New York Times sending emails to 8 million subscribers instead of 300. We have also seen Mini stuffing people...
Gmail’s new inbox: Email marketing myth busting 5 Jun 2013 | 09:31 pm
Many email marketing bloggers commented on Gmail’s new inbox last week. I have been able to use it since day two after its announcement in both of my accounts. (In fact, I already used it before; the ...
Simplest scientific split test calculator for email senders [Tool] 24 May 2013 | 07:00 pm
Imagine that before your next newsletter goes out, you want to know which one of your two call to action ideas attracts more clicks: “Buy now!” (a) or “See more!” (b). Therefore, you conduct a split a...
Leaks in your email response mechanics? Better check. 8 May 2013 | 05:30 pm
Why is it that only 84% of marketing emails make it into the recipients’ inboxes? And why do only 20% hit an email open? Many leaks lurk on each stage of the response mechanics. Those stages are: 1. D...
What’s your best email frequency? Here’s the math 25 Apr 2013 | 01:09 pm
Some weeks ago, I asked my subscribers: What does sending more emails mean to you – more revenue or less subscriber lifetime value? The answers have been 50/50. And surely, there is a lot of evangelis...
