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Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices 2 Nov 2012 | 03:04 am
Originally posted on Search Engine Land Google has been pumping out research and speaking at industry trade shows trying to educate advertisers and agencies about the growing importance of mobile in...
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads 24 Oct 2012 | 01:11 pm
Originally posted on Search Engine Watch Google updated its AdWords policies last week. One of these policies refers to the use of dynamic keyword insertion (DKI) in paid search ads. Specifically: “Ad...
Google Launches Remarketing in Search in Beta 4 Oct 2012 | 09:14 am
Originally posted on Search Engine Watch Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion activity. Retargeting, in its simples...
Google Maps App Won’t be Found on iPhones Anytime Soon 26 Sep 2012 | 10:26 am
Bad news for iPhone users. Google has revealed that it won’t be bringing Google Maps back to IOS anytime soon. Apple launched its own Maps application last week, a move that was met by widespread deri...
Google Search Results: From 10 To 7 To 4? 7 Sep 2012 | 01:58 am
Originally posted on Search Engine Roundtable. A couple weeks ago, we reported Google is showing only seven search results when the search query is specific enough to warrant less results. To my surp...
Google TV Ads Cancelled 6 Sep 2012 | 10:45 am
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out – going forward Google plans to focus exclusively on digital. G...
Google Allows Saved Search Settings Across Computers & Browsers 29 Aug 2012 | 02:47 am
A recent post on their Google+ Page announces a change to the way Google remembers individual search settings. Now, users can save their search settings in their Google account, negating the need to r...
An easier way to view advertising policies 17 Aug 2012 | 08:27 am
Originally posted on Inside AdWords: Understanding AdWords advertising policies is an important part of successfully managing your account and delivering ads that are safe and useful to users. To help...
Olympic Searches on Mobile Devices Rising 7 Aug 2012 | 01:06 pm
Google has hailed the London Olympics as the first multi-screen Olympics with games-related searches on mobile devices and tablets during the first week up ten times on the previous seven days. In Aus...
Google Hangouts Now On Gmail 6 Aug 2012 | 06:53 pm
Google is removing the video chat function from Gmail that has been available since 2008 and replacing it with a Hangouts style video feature as seen in Google+. “Unlike the old video chat, which was ...
