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Why design is the most powerful force to grow your business – PART 2 22 Aug 2013 | 08:01 pm
Welcome back to Part 2 of our quest to discover “why design is the most powerful force to grow a business”. If you haven’t already read the previous article, you should definitely go here and read Art...
The most precious thing that design can give an Entrepreneur and an Enterprice – PART1 30 Jul 2013 | 03:01 pm
Why it occurs even with the most professional products that they don’t bring the expected sales numbers even they get an intense advertising campaign? In the last 8 years of design praxis I experienc...
Our client’s sales success with our product design! 11 Jul 2013 | 03:35 am
“Wow! I am blown away by working with IgenDesign! Although our patient monitor InnoCare-T was a highly relaible product on the market, its appearance got more and more outdated and it had lost intere...
More info about ‘Gris’ water saving system 29 Jun 2013 | 12:35 am
‘Gris’ is a low-tech greywater-system for Third World Countries which can collect all the water you use during a shower. You can use this collected grey water for flushing the toilet, cleaning the hou...
If it isn’t sellable it isn’t good design? 14 Jun 2013 | 11:30 pm
A design of a product can be evaluated from several perspective. So varied that a whole industry is based on judging it: design magazines, design contests, design festivals of big cities etc. Thousand...
Why „Aesthetic-Usability Effect” can raise your sales? 5 Jun 2013 | 10:34 pm
Why does it raise your sales when your product’s aesthetics compensate the difficulties and frustrations of using and handling it? Last time, when I was in an Apple store I’ve noticed a strange phenom...
How can you save 80 liter of water per day at home and save at least 1.5 billion liter water for your country? 29 May 2013 | 09:56 pm
Water consuption is a serious issue in Colombia. Usually the water usage is the biggest cost in the household’s overhead – the overhead cost devours about 50-70% of incomes of people from the lower cl...
Why social sensitivity is so important in the design profession? 27 May 2013 | 11:00 am
In the second half of the 20th century, the systematic and environmentally friendly designers emphasized the contents of basic needs and the depth of thought so much that the form itself was often des...
Gris – graywater-system for the Third World by IgenDesign 24 May 2013 | 08:43 pm
‘Gris’ is a low-tech greywater-system for Third World Countries which can collect all the water you use during a shower. You can use this collected grey water for flushing the toilet, cleaning the hou...
ecological thinking isn’t necessary? 20 May 2013 | 01:28 pm
In my opinion, before making eco-consciousness the basic principle of our approach to designing, it is important to analyze an almost cliché tending question: do we have to design objects to be eco-co...
