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How to partner with a marketing agency to get the most out of your marketing 26 Jul 2013 | 12:11 pm
There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised so it should surprise few that expertise is required to deliver ...
20 types of marketing emails you could be sending 25 Jul 2013 | 12:43 pm
Stuck as to what you should send in your next email marketing campaign? Or wondering how to turboboost your current campaigns? Here are 20 types of marketing emails you could be sending: Send a piece...
What is the marketing silver bullet? 18 Jul 2013 | 01:55 pm
Answer: There isn’t one You have to do a bit of everything in a strategic, integrated and consistent way. Your SEO supports your website, your website supports your brochure, your social media suppo...
The SME Marketing Maturity Model 2 Jul 2013 | 07:38 pm
Working with over 80 SMEs (small and medium sized enterprises) over the last few years, we’ve seen businesses in different stages of growth and requiring different marketing support. This got us thin...
Four essentials when starting your marketing 2 Jul 2013 | 07:26 pm
We’re often asked questions such as “Where do I start with my marketing, and what are the priorities?” Whilst every business is different, if you follow the four tips below you’ll be off to a great st...
Why inbound marketing is so much more effective than outbound marketing 19 Jun 2013 | 04:07 pm
First some quick descriptions: Outbound marketing is usually a mixture of email marketing, direct mail and telemarketing, targeting potential customers Inbound marketing is about attracting customer...
7 ways LinkedIn can help promote your business 23 May 2013 | 03:57 pm
Many businesses use LinkedIn to expand their social networking, make connections and generate new leads. But how do you start? 1. Get your personal profile right first Before you start using Linked....
Three real life stories to convince you of the importance of backing up and maintaining your website 14 May 2013 | 06:47 pm
1. Website gets a virus Last summer, a day after a client set off on a two week holiday (with no access to email), their website was hit by a virus, making it inaccessible. AdWords were automatically...
What should go in your Marketing Strategy? [New SlideShare Presentation] 3 May 2013 | 02:42 pm
Are you writing a Marketing Strategy for your business? This new SlideShare presentation provides the questions you need to be asking to create a targeted, results driven strategy for your business:
What you need to know about SlideShare 30 Apr 2013 | 06:49 pm
If 2012 was the year of Pinterest in the social media world, 2013 is becoming the year of SlideShare. If you’re marketing to a B2B audience, you should seriously consider using SlideShare as part of y...
