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New Facebook Data Shows How Questions Impact Comments, Shares & Likes [INFOGRAPHIC] 14 Dec 2012 | 08:59 am
Last week, we presented our readers with some interesting data about the impact of social CTAs on Facebook engagement. But we got to wondering — what about posing questions in your Facebook posts? How...
How to Calculate the Value of Your Social Media Followers [CALCULATOR] 13 Dec 2012 | 08:58 pm
If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI, you’re doing it wrong. As my favorite rap quote says, “If it don’t make dollars, it don’t make sense.” M...
The 16 Most Important Social Media Updates of 2012 13 Dec 2012 | 07:57 am
In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks...
7 Critical Things Every Lead Nurturing Email Needs to Communicate 12 Dec 2012 | 07:55 pm
We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we’re crafting our marketing emails, we negl...
Does Google Hate Small Businesses? 12 Dec 2012 | 06:58 am
So I don’t think Google really “hates” anyone, but I think over the years they’ve unintentionally made things a little bit more difficult for small business owners. Not because small business owners a...
6 Reasons People Hate Your Dynamic Content 11 Dec 2012 | 06:54 pm
Dear Marketers, I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action, and emails based o...
17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar 11 Dec 2012 | 06:54 am
Today, we’re very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people’s liv...
How Even YOU Can Master PPC Campaign Management [TEMPLATE] 10 Dec 2012 | 06:01 pm
There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given...
Your 12-Point Checklist for Mobile-Optimized Landing Pages 10 Dec 2012 | 05:59 am
Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you ca...
13 Hilarious Examples of Truly Awful Stock Photography 9 Dec 2012 | 04:58 pm
Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There’s the rise of Pinterest. The more visual nature of Facebook after the release of Timeli...
