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Lussier 30 May 2013 | 08:56 pm
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Your Internet Coach: USP – Online Tools 25 Mar 2013 | 09:51 pm
This type of competitive research used to be time consuming and expensive, but now it’s incredibly fast and easy, because most of it can be done through the Internet. Find your competition everywhere ...
Your Internet Coach: Your Competitors’ Report Card 23 Mar 2013 | 09:51 pm
After you’ve gathered all of your information and checked out your competitors everywhere possible, add up all the data. Create a ‘report card’ for your competitor that shows where they excel and wher...
Your Internet Coach: USP – Customer Service Considerations 22 Mar 2013 | 01:59 am
Even if you offer similar products in a similar way, customer service is one area in which it’s easy to excel over the competition. When researching your competitors, pay attention to how they treat t...
Your Internet Coach: USP – Understand the Relationship with Their Customers 20 Mar 2013 | 12:39 am
Find out what your competitors’ customers think about them. Look at websites that have customer reviews of their products. Search for the company’s name on related forums. You can often turn up inform...
Your Internet Coach: USP – Study Their Marketing 18 Mar 2013 | 12:37 am
Gather your competitors’ marketing materials and study them. Look at which benefits they are emphasizing to their customers. Make sure you pay attention to the specific language and communication meth...
Your Internet Coach: USP – Research Products 16 Mar 2013 | 12:34 am
Spend time researching your competitors’ products. If possible, buy them and use them yourself. In particular, look at how they meet (or don’t meet) the needs of your customers. Stay up-to-date on eac...
Your Internet Coach: USP – Spying on Your Competitors 14 Mar 2013 | 12:29 am
One of the key elements of a good USP is that it’s unique. It offers something nobody else in the marketplace is offering. In order to come up with something unique, you need to know exactly what your...
Webinars are the Future of Internet Marketing … This Changes Everything 13 Mar 2013 | 11:58 pm
Automate Your Webinars! Create Rolling Webinars that play on autopilot. With our Smart- Date technology, you just set the days of the week and what time or multiple times of the day it should play. Si...
Your Internet Coach: USP – An Edge on the Competition 12 Mar 2013 | 12:23 am
Armed with all of this information about your target market, you’ll have an edge over the competition. It’ll be easy to see what mistakes they are making and how they are not delivering. You and your ...
