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How Coca Cola Became Digital Marketing Rockstars! 14 Aug 2013 | 08:52 pm
Coca Cola have gripped the nation this summer with their simple but brilliant ‘share a coke’ campaign, offering consumers the chance to swap the coke brand name with their own and share the experience...
WMT’s New Manual Penalty Action Confusion – Solved 9 Aug 2013 | 06:19 pm
As most people have seen today Google are starting to be transparent with the way they report manual actions to website owners so they can clearly see at any stage whether the site has had a manual in...
Incorporating New Media into Content Strategies 5 Aug 2013 | 05:34 pm
The majority of first impressions are made based on how something or someone looks. We see a person and all we see are their aesthetics; how they’re dressed, what they look like, maybe their hair colo...
The Importance of Content Types in Content Strategy 26 Jul 2013 | 01:18 pm
So, as content marketers, we know that Content is King. Everyday we strive to create truly amazing content that’s worthy of even getting close to being brandished with that all-important royal title ...
Google’s Manual Penalty > Why You’re Still Doing it Wrong 17 Jul 2013 | 03:15 pm
Google’s increasingly cryptic advice surrounding manual penalty recovery has created a void that is increasingly being filled with mis-information and advice and spawned a cottage industry of poorly i...
When Worlds Collide > Can Content Marketers Work With Traditional PRs? 11 Jul 2013 | 12:44 pm
Digital marketing, traditional marketing, PR, SEO… it’s all becoming the same kind of thing, isn’t it? The art of promoting a client’s brand, goods or services, via ‘the media’, to an audience with t...
Instagram Video > What Does it Mean for Visual Content? 24 Jun 2013 | 06:39 pm
When Facebook bought Instagram back in April 2012 for an estimated $1billion, many people were questioning the decision. Skeptics were left wondering just what they had to gain from the acquisition ot...
Traditional PR V Digital PR 21 Jun 2013 | 03:56 pm
In the second and final part of of our digital PR series Zazzle’s Jessie Rasmussen looks at how traditional PR differs from digital and how it has to evolve in order to stay relevant in the digital er...
Facebook Hashtags: What You Need To Know 17 Jun 2013 | 01:11 pm
Facebook’s promised release of Hashtags has started to rollout this week. This opens up a whole new front for Facebook in terms of data collection, and will change the way users use the platform. On...
The New PR > How to Target Digital influencers 14 Jun 2013 | 03:43 pm
We all know that in order to successfully build trust around your brand you need positive recommendation; the right people saying the right things in the right places about your products or services. ...
