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The Sharknado Effect Part I: 3 Killer Story Takeaways for a Social Media Feeding Frenzy 18 Jul 2013 | 10:49 pm
Did you see Sharknado last week? If you’re like most of us, you missed the TV movie but have since found yourself knee-deep in the flood of buzz marketing that’s occurred since. And here’s a burning q...
26 Publicity Starters and Ideas for May 2013 9 May 2013 | 12:42 am
We’re a week into May so this free publicity post is a bit late. But not to worry. Because the idea behind these 100% free publicity ideas goes beyond any calendar-driven deadlines. The goal here is t...
March 2013 Publicity Opportunities: 3 Key Blunders to Avoid 4 Mar 2013 | 10:15 pm
The beginning of every month alerts us to a special time…and an even more special opportunity. That’s because each month brings time and calendar sensitive opportunities for the savvy marketer. Of cou...
3 Instant Engagement Publicity Strategies for February 2013 (That Also Work Anytime) 6 Feb 2013 | 11:19 pm
The beginning of every month signals a very special time…and opportunity. It’s time for new publicity opportunities to share with you. And even more importantly, the best way to play them. What type o...
Some Unexpected Digital PR Predictions and Trends for 2013? 22 Jan 2013 | 03:13 am
Do you know that I’ve fully documented over 17 predictions and trends for this coming year… and all without the aid of a crystal ball. Of course, 25+ years of well-rounded marketing experience helps. ...
Forget Resolutions: 3 BIG reasons to Theme YOUR 2013 3 Jan 2013 | 02:53 am
First, resolutions start from a place of failure. I didn’t do what I thought I’d do. And I promise to better this year. Does that sound empowering? NO. If you want to document those areas improvement ...
Your NEW Publicity Opportunities for January 2013 31 Dec 2012 | 10:21 pm
Did you know that January is an ideal month to crank up your publicity activity? After the holiday rush, there is often a shortage of quality news stories. So how can you best position yourself for ex...
Need a Publicity Idea? Check THIS calendar… 8 Oct 2012 | 04:09 am
Why do so many publicity efforts under-perform today? That’s a multiple part answer spread over numerous blog posts. So let’s start with a simple formula to get your publicity idea on the right track ...
The “Labor Day Triple Play Sale” is On NOW 31 Aug 2012 | 03:13 am
It’s Labor Day sale CRAZY here in the USA. There is a 3-day holiday weekend, after all. So what makes my “Labor Day ‘Triple Play Sale” any different? Or better? One word: TIMING. You see, AFTER Labor...
Today’s Inspiration: The Tales of 4 Legs, One Eye and A Winning Arm 29 Aug 2012 | 12:02 am
This blog post is different than the usual. After all, this is a digital PR and online marketing blog. So today I want to share two inspiring stories we can all benefit from. One positive side affect ...
