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How to Beat the “Too Busy For Social Media” Bug 9 May 2013 | 05:18 pm
Probably the most common concern when it comes to tackling social media is the “time” argument. “I don’t have time.” “I am too busy.” The reality is that we will never have more time and we will never...
Interview with Elly Deutch of eDigital 9 May 2013 | 05:01 am
Interviews always get me excited! This week we’re chatting with Elly Deutch of eDigital. Elly is one of four experts who will be presenting at our upcoming Introduction to Social Media class on May 22...
Link Building Techniques That STILL WORK! 6 May 2013 | 05:55 pm
Traffic. If you’re at all involved in publishing content to the web, then you probably care about traffic. If you care about traffic then you probably care about SEO. If you can about SEO, then you pr...
FINALLY! A Well Implemented QR Code Campaign 21 Apr 2013 | 09:20 pm
While many in the marketing community jumped on board the QR code bandwagon, I’ve been very skeptical of the value they can and do deliver. I’ve been critical of how and where they are used. I’ve been...
How To Setup Google Authorship for Guest Posts 27 Mar 2013 | 03:58 pm
Hopefully by now you’ve heard about Google Authorship and what it is. If not, here’s a brief overview. Authorship is the means by which you claim authorship over an individual blog post or pages you w...
Stories Need Words and Visuals 14 Mar 2013 | 06:16 pm
I tend not to fret when some people say the written word is being overrun by images and videos. One, I don’t believe that’s the case. Words undergird all stories, regardless of how the stories are tol...
Do you make these 3 SEO Mistakes? 28 Feb 2013 | 07:05 am
As an SEO consultant, I spend a lot of my time working on existing websites cleaning up mistakes. Those mistakes are made by do-it-yourself tech guys, web developers and designers and sometimes even o...
What We Learned: Our First 312 Digital Course 29 Jan 2013 | 10:52 pm
A week ago, we held our first digital marketing training class in Chicago. The class was called Introduction to Digital Marketing. Our goal was to provide some broad brush stroke concepts to our stude...
Warning: Multiple Site “Best Practice” Not Always The Best Practice 28 Jan 2013 | 06:51 pm
Last week I read a great post over on Spin Sucks where my friend Gini Dietrich asked Andy Crestodina his opinion about a problem one of her clients has. You see, the client has multiple sites devoted ...
53 Alternatives to Google Analytics 14 Jan 2013 | 06:51 pm
Google Analytics is used by 57.3% of all websites and most likely on your site. As of January 3, 2013 Builtwith knows of 17,586,002 sites using Google Analytics. BuiltWith has also broken down the Top...
