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Join us and Mitch Joel at the next Third Tuesday 27 Aug 2013 | 03:26 pm
The fall season of Third Tuesday will kick off with marketing superstar Mitch Joel, who will be speaking to us about his new book CTRL ALT Delete. Mitch’s first book, Six Pixels of Separation, was abo...
Dos and don’ts of firing your PR agency 26 Aug 2013 | 10:02 pm
They say that breaking up is hard to do, but when it comes time to part ways with your PR agency, it doesn’t have to be tough going. Whether you’ve had a long-term relationship or have just completed...
Follow Friday: @TEDxToronto 24 Aug 2013 | 02:05 am
Our neighbour at the Toronto office volunteers to help organize one of the city’s largest one-day events for profound change and reminded me of why this conference is so great. In its fifth year, the ...
Tool of the week: Google optimized database for published research – SelectedWorks 23 Aug 2013 | 12:55 am
I often turn to Google Scholar when trying to locate credible sources for a particular topic I’m researching for plans or proposals. Many of the documents that come up in the searches are peer review...
Privacy and mobile apps 20 Aug 2013 | 08:34 pm
Nearly half of the top 100 free apps in the app store do not offer privacy policy prior to download. This figure comes from new research published by MEF, the global community for mobile content and c...
Is it time to rethink the R.A.C.E. model? 19 Aug 2013 | 11:00 pm
When developing social media strategies for our clients at Thornley Fallis, we always highlight the importance of social media as a listening tool. Social media are tools that provide an opportunity t...
Pedantry and good manners 18 Aug 2013 | 06:43 pm
They say that good manners cost you nothing but ignorance will cost you everything. I found myself thinking of this old adage this week as I unfriended on Facebook two people I’ve known for 35 years....
Working with the media to conduct advocacy 17 Aug 2013 | 12:25 am
Most of us go through our lives never expecting to become involved in an advocacy campaign of which we are the central figure. But increasingly in Canada, advocating for our personal health care is be...
Follow Friday: @MayoClinic 17 Aug 2013 | 12:17 am
Launched in 1995, the Mayo Clinic has become one of the most visited online well-being resources offering health information, self-improvement advice and disease management tools to empower people to ...
Advocacy and the Canadian Drug Approval Process 16 Aug 2013 | 12:53 am
The obstacle course explained. Now you know why we resort to advocacy. Happy hurdles! A great deal of the work I do involves helping patients and patient groups learn how to tell their own stories to...
