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Google Implements Local Ads on the Google Maps App 22 Aug 2013 | 09:21 pm
Google recently overhauled their Android, iPhone, and iPad map apps in order to improve the overall user experience. According to Google, over one billion people use their maps services each month. Th...
Increasing AdWords Quality Score by 500% in Just 10 Minutes 9 Aug 2013 | 08:57 pm
In case you don’t know, AdWords utilizes what Google calls “Quality Score” which basically determines how much you will have to pay for each click. The higher your quality score, the lower your overal...
Google Takes a Stand Against Large-Scale Guest Posting 31 Jul 2013 | 12:23 am
Google has a link schemes document, which shows Webmasters what types of links are prohibited and considered to be unnatural or spammy in nature. They have recently updated this document to include: L...
PureHill Banners 17 Jul 2013 | 09:13 pm
PureHill sells high quality weight loss supplements such as Garcinia Cambogia extract. They approached AdFicient looking to increase their conversion rates and lower their CPA. We created two banner s...
New Google Carousel for Local Search 19 Jun 2013 | 11:59 pm
Google recently released a carousel for local search, which displays businesses more visually and allows users to scroll through them. When you click on a business in the carousel, it opens up a knowl...
Google Targets Mobile Websites with New Ranking Updates 15 Jun 2013 | 01:27 am
Google recently announced on their blog that they will be targeting websites with bad mobile SEO. What exactly does that mean? It will mainly impact websites that have sneaky redirects from desktop we...
How to Choose a PPC Manager to Help You with Pay Per Click Advertising? 7 Jun 2013 | 10:53 pm
Pay per click is a huge multi-billion dollar industry. Many small- and medium-sized businesses decide to get into PPC advertising prematurely. Without careful research and appropriate knowledge, your ...
AdFicient Website Redesign Process 3 Jun 2013 | 11:50 pm
AdFicient has been in business for a long time and the team decided that it was time to redesign the website. The old website was getting a bit outdated, cluttered, and there wasn’t a clear message. W...
Payless Air 31 May 2013 | 12:48 am
Payless Air tasked AdFicient to redesign their website. The process involved in-depth industry research to determine what an average heating and cooling website looked like so that we could design a w...
Mortgage Plus Works 29 May 2013 | 09:51 pm
Mortgage Plus Works came to AdFicient because they needed help with their PPC campaign management. While we worked to optimize their conversion rates, we advised them to get their website redesigned b...
