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Why ‘always on’ is such a turn off 29 Jul 2013 | 11:04 am
When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by a litany of new buzzwords and phrases that o...
Stop confusing targeting with relevance 17 Jun 2013 | 12:22 am
Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important and culturally essential – funding...
Stop confusing targeting with relevance 17 Jun 2013 | 12:22 am
Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important and culturally essential – funding ...
If you can successfully avoid tax you know your brand is healthy 3 Jun 2013 | 01:09 am
From horsemeat in the lasagne to Libor fixing in the blood, not to mention industrial scale tax avoidance, brands have to put up with a hell of a lot at the moment. By which I mean that brand reput...
If you can successfully avoid tax you know your brand is healthy 3 Jun 2013 | 01:09 am
From horsemeat in the lasagne to Libor fixing in the blood, not to mention industrial scale tax avoidance, brands have to put up with a hell of a lot at the moment. By which I mean that brand reputa...
How to love presenting as much as sex 25 May 2013 | 01:34 am
I tend to try and channel Eddie Izzard when presenting – find your presentation hero? I love presenting, its one of the greatest aspects of the planner’s job as far as I am concerned – getting up the...
How to love presenting as much as sex 25 May 2013 | 01:34 am
I tend to try and channel Eddie Izzard when presenting – who do you base your performance on? I love presenting, its one of the greatest aspects of the planner’s job as far as I am concerned – getting...
A ready reckoner for good planners 16 May 2013 | 12:16 am
When people ask me what I am looking for in a planner the list of important attributes has traditionally been exhaustive. So in an attempt to simplify things and shorten interviews I have recently tak...
A ready reckoner for good planners 16 May 2013 | 12:16 am
When people ask me what I am looking for in a planner the list of important attributes has traditionally been exhaustive. So in an attempt to simplify things and shorten interviews I have recently tak...
A little bit of politics 8 May 2013 | 11:53 pm
“The results of the experiment are now in and they are consistent: austerity doesn’t work” Mark Blyth, Austerity: The history of a Dangerous Idea On the day that the Queen’s Speech offered few answer...
