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4 Reasons to keep your online copywriting service, within the country. 30 May 2012 | 08:09 pm
Over the past 2 years I’ve come across a handful of potential clients which inform me that they can get copy done cheaper overseas. While I appreciate that there are other developing countries trying...
Getting People to your Facebook Fan Page 20 Feb 2012 | 08:05 pm
With 800 Million users already registered, Facebook is the premier social media website. With this opportunity to reach prospective clients, many businesses are creating Facebook pages to promote thei...
Making Twitter Work for Your Business 13 Feb 2012 | 08:04 pm
Many business owners become frustrated when their twitter presence doesn’t yield the results they were hoping for. Even if you tweet regularly, you’ll need a twitter plan – a strategy that includes wr...
Why Businesses Struggle With Social Media 7 Feb 2012 | 08:03 pm
Social media marketing is the new frontier for businesses looking to attract new clients and make more sales by harnessing the power of the internet. Gone are the days when it was enough to have a sim...
Measuring the Effectiveness of a Content Strategy 31 Jan 2012 | 08:01 pm
The benefits of a well-planned content strategy can range from an enhanced brand identity to tangible increases in leads and sales. On the other hand, up to 95% of blogs on the internet are abandoned ...
Just what is ‘compelling’ copy? 24 Jan 2012 | 08:00 pm
Writing ‘compelling’ copy is one of the trademarks of any good copywriter. By compelling your readers, you are encouraging them to act, convincing them of the value of something (usually a product or ...
What exactly does ‘fair use’ mean when it comes to online content? 18 Jan 2012 | 07:58 pm
Using copyright material without permission is one of the mistakes copywriters try to avoid the most. While it’s understandable that copyright holders should be protected by the law, we often don’t re...
SEO Strategies – Out With the Old 3 Jan 2012 | 07:55 pm
There was a time when SEO strategy was clear-cut. A domain name rich in keywords, templated page designs and lots of good anchor text was the first step. The site would then be included in as many web...
What makes a good link? 15 Dec 2011 | 07:52 pm
The internet is a big place, and many of us make our way through this vast sea of information by clicking on relevant or interesting links. This way of ‘getting around’ the web is extremely useful whe...
Content Creation 20 Oct 2010 | 08:00 pm
What do you get when you cross online marketing with reaching the first page of Google’s search results? CONTENT – and lots of it! Generating the amount of content needed to rank within the search en...
