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Study examines how viewers engage with social TV 25 Jul 2012 | 04:56 pm
When Viacom Media Networks asked people about “social TV” in a new study, the most common responses involved the words “interactive,” “friends” and “Facebook “or “Twitter.” It was part of a research p...
What is Social Television? 24 Jul 2012 | 07:49 pm
Social TV is defintely the buzzword these days! From television executives to digital marketing experts, everyone is talking about it and the big boys like Motorola and Spacenet (among others of cours...
Social TV: What It Means for Marketers 24 Jul 2012 | 07:34 pm
Allow me to introduce you to one of the industry’s new favorite catch phrases: Social TV. The term has been used loosely to describe many different types of social media engagement that occur on a vie...
Four Things Social TV Can Actually Do 14 Jun 2012 | 05:10 pm
Within the broadcast and social-media-analytics worlds, as well as the broadcast-obsessed precincts of the agency and marketer universe, the term “social TV” is uttered and heard endlessly these days....
Four Things Social TV Can Actually Do 14 May 2012 | 12:01 am
Within the broadcast and social-media-analytics worlds, as well as the broadcast-obsessed precincts of the agency and marketer universe, the term “social TV” is uttered and heard endlessly these days....
What kind of second screen viewer are you? 13 May 2012 | 11:54 pm
Not every TV viewer is the same, and that also goes for viewers who engage with the second screen. Miso conducted a qualitative study to profile the different kinds of second screen personas, and the ...
What kind of second screen viewer are you? 13 May 2012 | 07:54 pm
Not every TV viewer is the same, and that also goes for viewers who engage with the second screen. Miso conducted a qualitative study to profile the different kinds of second screen people, and the re...
(Español) Juega con la tele, gana en tu ciudad 24 Apr 2012 | 08:32 pm
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(Español) ¿Para que sirven las audiencias? 18 Apr 2012 | 08:43 am
Sorry, this entry is only available in Español.</p
(Español) ¿Quieres unirte a la nueva revolución? 13 Apr 2012 | 04:59 am
Sorry, this entry is only available in Español.</p
